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Why should your business leverage geo-fencing in marketing?
Vegas is a unique market because it attracts people from all over the world—and not just vacationers looking for a fun weekend away from home. It’s also a great place for businesses that want to expand their reach and grow their customer base.
What if I told you there’s a way to reach out to your target market with the right content that speaks directly to them within your set location?
Through geo-fencing marketing, businesses can reach out directly to customers who live or visit Las Vegas with targeted messaging that speaks directly to them.
Geofencing is a new technology that’s taking the marketing world by storm. How? Well, it places granular localization via custom shapes and sizes. In other words, it sets virtual barriers or checkpoints around a geographical area and then sends notifications to people that live or are passed by within those areas based on their location. It is also a tool used to make the most out of your content, campaigns, and promotions. It’s about delivering targeted messages to specific audiences based on where they are located.
So what does this mean for Las Vegas businesses? Well, let’s say you own a restaurant in the middle of town—you could set up geofences around all nearby neighborhoods so that when someone enters any one of them (or leaves), they get an immediate notification offering them a discount on their next meal at your restaurant!
Still not convinced about the contribution of geofencing in marketing your business? Well, in this article you see the advantages of this simple yet powerful marketing tool.
These are the 5 reasons why it should be in your marketing strategy:
1. Relevance.
There are a lot of advantages that location-based marketing can offer. If you are aiming to target potential customers based on their locations, don’t be surprised! For geo-fencing will allow you to do that even better. It’s a powerful tool that allows you to connect with your target audience on a completely personal level, for this pinpoint accurate information that will be useful for them. For instance, if a person passed by your store received a notification about your business, they might go inside to see if there’s something they can buy without even planning it. It is proven that sending notifications to a customer when they are close to stores is a great idea. It’s a strategy that helps you establish a good relationship with them and make them loyal to your brand.
2. It provides the right content at the right time.
Timing in business is so important, right? You must know when and where to show ads, in order to reach the right market. Does your business still have difficulties thinking about how to reach the right market? Well, here’s the answer! Many businesses in Las Vegas are using this marketing strategy to send accurate and timely messages to customers in their area. While this tool seems simple and straightforward, it can’t deny the growth of its popularity because of the results it provides. If you’re asking how it works? It is a simple scenario – if you are a car dealer who is looking for Las Vegas citizens that are interested in buying a new car you can target them by targeting those close to their dealer, by doing it you will make them curious about your product.
3. Geofencing is cost-effective.
When talking about marketing strategies, you might be expecting that will cost you a fortune, but in business, every dollar should be spent wisely. In business and website marketing, there is really no such thing as a free lunch or free marketing effort. Geofencing may be one of the few exceptions to this rule. However, while geofencing is free, it still requires some investment on your part, for you have to constantly monitor and be mindful of the ads your business is going to show off.
4. Increase awareness.
Are you relocating your store or new in a certain place in Las Vegas that need to be noticed? Use geofencing now! To update your customers where you are! How? Geofencing helps your business in two ways: First, it alerts your local consumers to your presence in a particular area. Second, it allows you to draw customers that are physically far away from your store. People often take pictures of stores, restaurants and other businesses they visit – geofencing enables you to target these “window shoppers” with targeted ads that encourage them to visit your store in person as well as alerts on social media telling them when they can find a coupon in your area.
5. Build and refine target audiences.
Audiences are the best asset your business can have. So in order for your business to attract your target audience, you have to use geofencing now! You can use consumer location data to optimize your marketing campaigns. For instance, if the consumer has visited your store a couple of times and hasn’t made a purchase, you can set up geofences of all the existing locations that will notify the consumers that they are nearby. If you have your customer’s permission to market directly to them via text, they will receive a special discount; this sends the message that you’d like to have them visit your stores again. Based on their responses, you will be able to analyze what locations work best for reaching the customer that might have frequented your store but not made a purchase.
Don’t wait around! Your competitors won’t. Start geofencing! Your customers and business will thank you for it.