Mobile

SW digital support in-app and mobile web inventory, Geo-Fencing with Conversion Zones to optimize and report on online and offline traffic, and Event Targeting to create custom audiences out of specific event attendees, as well as mobile-specific exchanges.

Geo-Fencing

The most advanced location-based mobile advertising technology for targeting users based on specific geographic areas. 

 

SW digital geo-fence technology enables marketers to customize audiences through custom targeting shapes with precise and accurate data. We support bulk uploads of GeoJSON files to create shapes around public areas like political and school districts, street and highway boundaries, municipalities, etc.

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Geo-Fencing Benefits

• Incomparable scalability

• Pinpoint accuracy

• Location file import and export capability

• Granular localization via custom shapes and sizes

• Variable recency (instant to 30 days)

• Boost mobile performance and reach

• Retarget customers who visit or commute through any geo-fenced location

• Leverage targeted campaigns only to customers within a predetermined

physical proximity to your business

• The most reliable way to target mobile users in your business proximity

• Identify relevant locations to target based on business type and geography

• Track offline or “last mile” conversions to measure your campaign’s effectiveness

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