Brand marketing promotes your products or services in a way that highlights your overall brand. The goal of brand marketing is to link your identity, values, and personality with communications to your audience. Essentially, your brand is the bridge between your product and your customer.
Brand marketing is not just about putting your logo and business name as many places as possible and expecting to generate sales. Many times, the importance of brand marketing gets overlooked, as it takes time. Many marketing departments are focused on short-term goals, rather than nurturing long-term goals that impact the entire business, like building a brand.
The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you’ll use to reach them. A well-written strategic plan can play a pivotal role in your small business’s growth and success because it tells you and your employees how best to respond to opportunities and challenges.
Media Planning / Buying
Media planning is more involved with formulating a strategy, evaluating its effectiveness, and adjusting, while buying is the execution of the strategy.
As noted, the media planner will evaluate the brand and audience to determine the correct combination of messaging and media mix on which to advertise in order to reach consumers in a positive, impactful way.
Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.
So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.
Public Relations / Community Outreach
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations can also be defined as the practice of managing communication between an organization and its public.
Analytics and Consulting Services
Data Analytics Consulting Services is the new tweak in Business Analytics. Data Analytics Consulting Services uses an array of methods that optimizes various business intelligence tasks by leveraging existing data.
Business Analytics has unleashed a whole new world to us and raised decision making to a radically different strata. Today informed decision is being made by slicing, dicing and scrutinizing the data. But will this analysis have any value if we totally ignore the business aspect of the problem at hand? No. Data Analytics Consulting Services is a functional role that balances business and hardcore analytics with an aim to deliver value added analytical solutions.
Data segmentation helps businesses deliver the most suitable message to different portions of the targeted audience, with each segment corresponding to specific customer needs. By speaking directly to the needs of different customer groups, applied data segments can improve consumer engagement and overall customer experience.
Translations / Transcreations
Translation is the process of reworking text from one language into another to maintain the original message and communication.
Transcreation is the process of adapting content from one language to another while maintaining the existing tone, intent and style.
While creative translation will generally include some of your original content, just a reworking of specific ideas, transcreation will often be a complete reimagining of your content so that it better resonates with a different culture.
SWG Advertising is a collaboration between SW Marketing and Consulting and A & G Studio.
A & G Studio is a full-service production company that partners with Advertising and Brands nationwide to produce video commercial content for TV, Audio Post, Radio Commercial Production, and Digital Advertising Media.
With capabilities from planning, shooting, editing, animation, color correction, and any part of the production process.