OTT/CTV

Powered by three distinct methods of audience targeting paired with the ability to target both the big screen and small screens, SW Digital OTT/CTV solution is the most effective and impactful way to deliver video creativity to a specific audience.

OTT/CTV ADVERTISING

With SW digital advanced OTT/CTV offering, reach consumers streaming content on both the big screen in the living room and small screens with household-level precision, unmatched audience targeting, and advanced attribution for online or offline conversions. SW digital OTT/CTV solution utilizes GPS data to serve ads to individual households based on first-party address lists, custom curated addressable audiences or behavioral data. Then, track in-store visits and web-based conversions from targeted users. Increase your reach with access to the leading inventory sources, exchanges, devices, and programs.

Unmatched Audience Targeting

Addressable

Target individual properties using GPS data to serve OTT/CTV ads with unmatched precision and scale. Upload an address list, and SW digital match each address to a unique plat line validated by county tax records. The system then geo-fences the exact boundaries of the property.

Behavioral

Bring the precision of digital targeting to OTT/CTV devices with the ability to target users based on websites visited, keywords, contexts, and other online behaviors. SW digital offers unparalleled granularity with keyword-level control and reporting for OTT/CTV advertising

Demographic

Curate a custom audience based on 700+ locations and demographic factors for targeting at the household level. Build an audience in real-time with access to 126 million U.S. households. Include or exclude your chosen factors with full Boolean AND/OR logic and see your audience size update dynamically.

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