“Building empires beyond race, nationality and culture.”
"If you want success, be unique".
I graduated from the University of Phoenix with a Bachelor of Science in Business Marketing, being fluent in English, Spanish, French and Portuguese, has paved my way through my career in the Marketing field. In addition, I have over a decade of knowledge in Marketing and Sales, that guided me to the start-up of SW Marketing and its foundation.
I possess experience ranging from Entravision Communications, strengthening my broadcast knowledge, to Robertson + Partners hands on marketing tactics has fueled my fire behind the success of SW Marketing. My various points of expertise working with Robertson + Partners ranges from trans-creation and translation services focused on the Hispanic Market. Specializing in this important local market came through networking, analysis, strategic planning/execution, creating cross-cultural promotions, target profiling, media planning and media buying.
In 2013, I was awarded best local Hispanic marketing campaign in the U.S. by McDonald's Corporation, a prestigious national award and nearly impossible to accomplish. In addition, after my success in the Hispanic consumer market I became involved with the Asian consumer market and African American consumer market to develop strategic plans to connect the McDonald's brand with the Las Vegas community. Aside from partnering with McDonald's during my tenure at Robertson + Partners, I am still actively involved with the Las Vegas Community through the Las Vegas Latin Chamber of Commerce and have developed strong relationships within the Hispanic community.
My efforts in servicing the multicultural markets across Las Vegas has brought upon tremendous opportunity for SW, now bringing the adventure of working with markets nearby, such as, El Centro/Yuma, California and Reno, Nevada. Bringing experience, knowledge, wisdom and leadership to a team that seeks cultural diversity.