MY STORY

Jessica was born and raised in Lima, Peru.  She has been living in the United States more than 25 years.  With more than a decade of experience in Marketing and Sales, she led the Hispanic Marketing efforts at the prestigious Robertson+Partners Advertising agency. Among her various points of expertise to include Hispanic Marketing, trans-creation and translation services.  She specializes in the development of this important local market segment through networking, analysis, strategic planning and execution, creating cross-cultural promotions, establishing powerful partnerships, target profiling and media planning and buying. In 2013, she was awarded Best Local Hispanic Marketing Campaign in the U.S. by McDonald’s Corporation, a prestigious national award and nearly impossible feat to accomplish. Her span at Entravision Communications strengthened her broadcast knowledge and affiliation with noteworthy clientele including PBR, automotive industries and RTC. She is actively involved with the Las Vegas Latin Chamber of Commerce and has developed strong relationships within the Hispanic community. Her impressive skillset also includes a degree from Instituto de Portugues and L’Alliance Francaise in Lima Peru and multilingual fluency in English, Spanish, French and Portuguese. Jessica is a graduate of University of Phoenix with a Bachelor of Science in Business Marketing.  When it is time to play, you may find Jessica hanging out with her family or grooving to her favorite music as she is an avid Bachata/Salsa dancer.

“Good business is about strong relationships”

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- Jessica Tabares 

President & CEO